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LEADERS IDENTİFY BUSİNESS MODELS

Leaders Identify Business Models

Innovation is no longer a luxury for the business community. When innovation is mentioned it is no longer just the development of new products that comes to mind. It is necessary to break old habit...

Son Güncelleme: 01.08.2009

Innovation is no longer a luxury for the business community. When innovation is mentioned it is no longer just the development of new products that comes to mind. It is necessary to break old habits in all processes in order to cut costs and increase and perpetuate productivity. This year, for the third time, Capital identified “Turkey’s Innovation Leaders” with the help of the members of the CEO Club. As they identified innovators, this year the CEOs did not overlook the companies which have innovative business models.

 

The New Leaders Of Innovation
Until a few years ago, everybody was trying to work out why those companies which had once been amongst the 20 largest in the world were not listed among them today. Indeed, Google, which did not exist 11 years ago, is one of the most innovative and valuable companies in the world.

Everything changes very quickly. And today those who are unable to keep pace with change, who cannot foresee the future and cannot be innovative definitely have no chance of survival.

The CEOs’ Innovation Agenda, which we published last month, showed that all of the CEOs are aware of this reality. The number of those in Turkey who regard “innovation” as a basic strategy is increasing by the day. The “Turkey’s Innovation Leaders” study, which Capital conducted for the third time this year, demonstrates that these are the criteria on which CEOs base their preferences.

The Companies In The Table Which Have Not Changed At All
The success of companies which have preserved their positions in the third year of the innovation leaders’ study is striking. Turkcell, Akbank, Arçelik, Garanti Bankası, Vestel, Boyner Holding, Mey İçki, Pegasus Airlines and Ülker have never been outside the list of innovation leaders. Arçelik is the patents champion of Turkey with 590 patents and innovations ensured that it remained in the forefront in 2008. In 2008 it focused on environmental friendliness, the improvement of consumption values, providing comfort to consumers, and developing intelligent products. The fact that, for the first time, split cooling technology refrigerators spread to all the kitchens in the world really had an impact on the members of the CEO Club. Boyner Holding and Akbank recorded a first both in Turkey and in the rest of the world with the new generation of credit card they jointly produced and which is called Fish.

The Multinationals On The List
Multinational companies which have begun to increase their R & D and innovation work in Turkey, also entered our list this year. 3M, Microsoft, Unilever and P & G were among the companies the CEOs found innovative in 2008. For example, the CEOs opted for 3M because of its initiatives to move its R & D work outside the USA and position Turkey as a supply centre in this area. Microsoft invested US$10 million in the Bilkent University Cyberpark and opened an innovation centre in Turkey. This was the reason that Microsoft CEO Steve Ballmer came to Turkey and announced that they would develop innovative software projects and solutions in this centre. The reasons that P & G and Unilever were highly rated by the CEOs was that both companies allocated millions of dollars not only to products but also to consumer research, focused on environmental products for a sustainable future and for their ability to have deep insights into the consumer.

Özlem Aydın Ayvacı
oaydin@capital.com.tr

  

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