Over the last three years, Mudo has undergone a major transformation. It has renewed its management cadre and strengthened its infrastructure. It has established a team who are more ambitious than in the past. MUSTAFA TAViLOGLU says that the transformation that they have realized will result in Mudo doubling in size over the next three years.
“For years they said that we would go under when Benetton and Zara arrived. But nothing of the sort has happened. Bring them on!” he says and adds: “Our turnover is currently TL 450 million and we shall double this by 2017.” We spoke with Mustafa Taviloglu, the founder of Mudo, about the latest situation in retailing and his dreams for the future of Mudo.
You have handed over the business to your son. How much are you involved in the business now? What are you interested in?
Until I underwent an operation, I was involved in product procurement for Mudo Concept. I used to go to trade fairs and choose products. Now I go to head office perhaps once every three months or so. I just work as an advisor developing new ideas with our Advisory Board. We have the most important board of advisers in Turkey.
Our Advisory Board provides Mudo with support and is composed of some of the most valuable names in Turkey, people who have really proved themselves with their successes in their fields. These colleagues all provide Mudo with their wholehearted support,
Can we say that you have effectively withdrawn from day-to-day business?
Yes, I have effectively withdrawn from day-to-day business. But every day I take a look at the business to see what they have done. Work is my hobby. My father used to follow the business right up until he died. I just don’t get involved in daily operations.
It is five months since I have been to the store in Akmerkez. Recently I have just been looking at things that will be beneficial, like a new distributor model. In any case, over the last three years we have established a management that I am proud of at Mudo. We have really invested a lot.