In 2013 this has a rather special meaning... The Gezi Park protests, the
decisions taken by the FED, the dollar exchange rate and the
fluctuations in interest rates have increased the pressure on many
sectors. For this reason, many companies are pinning their hopes on the
last two months.
Many companies are calculating how to “close the gap”.
As a result, in many sectors from clothing to retailing, automotives,
information technology and small household appliances, close to 35-40
per cent of sales are done in the final quarter of the year. It is
precisely for this reason that companies are doing whatever they can to
use these last months well.
Click image to see the table.
IS REVISION WIDESPREAD?
is companies in white goods, technology, clothing and retailing that
are experiencing the greatest difficulties in meeting their year-end
targets. Many companies in the small household appliances and white
goods sectors, which had been targeting growth of 5-6 per cent this
year, have revised their targets.
Murat Kolbaşı, the head of Arzum
Electrical Household Appliances, says that they have reduced their
growth rate from 10 per cent to 8 per cent and that they will try to
close the gap by focusing on new products and promotions during the last
quarter of the year, when they realize 40 per cent of their sales.
shall continue our promotional campaigns,” says Kolbaşı. Indesit Company
Turkey Country Manager Turgay Dağ says that they are meeting their
sales targets but that they have had to revise their Euro-denominated