he was outlining the future of the company, Ahmet Kirman, Sisecam
Deputy Chair of the Board and General Manager, shared some incredible
statistics. He says that the company will be “one of the three biggest
producers in the world”. He underlines that this means that they will
“triple in size in the next seven years”. Their targets include
achieving a turnover of $10 billion. Kirman says: “Being global is not a
financial issue. It is important to be a company which sets, rather
than follows, trends in the sector. Like Apple... We also want to become
the Apple of glass.” We spoke with Prof. Dr. Ahmet Kirman about
managing a global giant and Sisecam’s targets.
You are a powerful global player with a turnover of $3 billion. Where do you rank in the global league?
We are in the top ten in glass. We are number one in the world in
chrome and second in Europe and third in the world in household
glassware, in straight glass we are fourth in Europe and eighth in the
world, and we are in the top ten worldwide in soda. We are in the global
premier league in every field in which we active.
From your perspective, what does it mean to be a global player?
Contrary to what is believed, being a global player is not an issue of
money. It means thinking on a global scale. It means being a
multilingual, multicultural organization. All of these are proof that
companies cannot become globalized without undergoing a major
transformation. In fact, a global company is a company which is
So what are the advantages and disadvantages of being global?
The most important advantage accruing from the transition from being a
local to a global player is growth and possessing the strength that
comes with growth. What we understand by this growth is being a company
which sets, rather than follows trends, in its sector. It is not the
only example but, because it is very well-known, I would like to cite
Apple in this regard. We want to become the Apple of the glass sector.
As a result, instead of responding to customers’ current demands, we
shall offer products which will make it possible for them to live a more
comfortable life in the future. Global companies are saved from the
danger of being dependent on a single geographical region and can spread
risks. Coming to the disadvantages... it is much more difficult to
manage an organization like this. As a result of the company’s size, one
has to be nimble and flexible. Even if this appears to be a