They are completing the last preparations and making growth plans for
the new year. Most are looking to review their budgets every month in
order to incorporate risks that cannot be predicted ^Within this
context, they prefer to use the “rolling forecast budget” method for
budget management.
Companies with “cautious” plans for 2014 are adopting
dynamic budgeting systems and indicating that they will exercise
greater control in the new year. It is striking that the majority are
still looking to double digit growth next year...
CONTINUALLY ADJUSTED BUDGETS
Rolling forecast budgets generally allow companies to review their
budgets at the beginning of each quarter. As a result, they are able to
continually adjust their budgets according to changing business
conditions.
Experts say that this kind of budgeting encourages companies
to plan and pursue opportunities continuously rather than once a year.
Some companies make 12-, 15- or even 18- month rolling forecasts. In
some companies, these forecasts are revised every month.
Doğtaş is one
of the companies that will use this budgeting method. Doğtaş Board Chair
Davut Doğan says that the rolling forecast method will enable them to
revise their budgets and targets and keep them updated.
Dimes General Manager Ozan Diren says: “The first thing that we do
before every financial year is to make a master budget for our operating
plan. The rapidly changing structure of the sector means that the
master budget that has been prepared is revised every month according to
new forecasts that have been formulated in accordance with market
conditions, competition, season factors and what has happened in the
previous period. In brief, we prepare a rolling forecast budget.”~ WHY IS IT PREFERRED?
So why do companies prefer a dynamic budgeting system? DHL Supply Chain
Genel Müdürü Hakan Kırımlı says: “In this way we both develop our
projections for as long a term as possible and try to be always one step
ahead by preparing ourselves in a dynamic manner for all short-term
factors.”
The Aydınlı Group uses this method because they have seen that it is
particularly beneficial at the purchasing stage. The group’s general
manager Levent Özkan says: “The previous system was monitoring the
budget after expenditure had been realized. Any interventions were made
late. Instant budgetary monitoring enables you to intervene immediately
in high expenditures before they have become excessive.”
THE MOST SIGNIFICANT RISKS
There are differences between the risks that companies are bearing in
mind as they prepare their budgets for 2014. The risks that they are
considering are headed by fluctuations in the exchange rate, the current
account deficit, inflation data, the new direction of the global
economy and economic growth.
For example, DHL Supply Chain General
Manager Hakan Kırımlı says that while preparing the budget they planned
to take into account fluctuations in the exchange rate, policy changes
related to business and working conditions, new tax amendments and
global economic indicators.
Novartis Country Head Güldem Berkman notes that they are bearing in mind
their forecasts for macro and sectoral economic data while preparing
their budget for 2014. “We successfully apply risk management by bearing
in mind all the economic figures, including the current account
deficit, forecasts for the exchange rate, inflation data, the growth
rate of the sector and demographic information.”~
AMBITIOUS MAJOR CALCULATIONS
Let’s come to the major calculations... Whatever sector they are in, all
of the players agree that it is difficult to make a future growth
forecast to include in their budget. This has been made more difficult
by the revision downwards of the growth forecast in the government’s
Medium-Term Plan. The projected growth rate of 5 per cent in 2014 has
been reduced to 4 per cent.
Can Çaka, the CEO of the Anadolu Group, is one of those who believes
that it is difficult to make a forecast about the future. For this
reason Çaka avoids talking about a specific figure but says that they
are targeting low but high quality growth.
One the other hand, many
companies believe that they will continue to record double digit growth
in the new year. Asaş Alüminyum’s budget for 2014 includes a forecast of
real growth of 11.9 per cent. The Aydınlı Grubu is targeting growth of
22 per cent in domestic sales. Çilek Mobilya General Manager Muzaffer
Çilek says that they are forecasting growth of 20 percent next year.
Doğtaş CEO’su Davut says: “In 2014, we shall grow by 20 per cent at
Doğtaş and 50 per cent at Kelebek.”
Türkiye ve dünya ekonomisine yön veren gelişmeleri yorulmadan takip edebilmek için her yeni güne haber bültenimiz “Sabah Kahvesi” ile başlamak ister misiniz?