"FIRSTone needs to be passionate. Because passion is a!ways the most important criteria which gives you an edge over rivals. In companies which are passionate and ambitious in what they do, leaders also feel an increase in their desire to struggle." These are the words of the famous management expert Jim Champsy, the author of the book "Outsmart! How To Do What Your Competitors Can't". In his book, Champsy says that being a leading company also means being a company in which executives would like to work. He notes that companies in which people most want to work are also the ones which will be most successful. Inspired by Champsy's comments, each year Capital asks the most successful executives in the world of business in which company they would most like to work. The survey was held for the sixth time this year. We identified the 20 leading companies. We also asked former CEOS at the companies what were the characteristics that made them attractive.