“Just like in every sector, falling profit margins are pushing companies
in the automotive sector to be more focused. This situation will enable
some players to break through. In the future, backed by the
manufacturers, we shall see more dealers, mega dealers and dealer groups
than we do today. Within five years there will be at least 10 dealer
groups and mega dealers amongst the upper ranks for the Capital 500
These words belong to Tarık Taşar, the head of the Automotive Authorized
Dealers’ Association (OYDER), which represents the 300 largest
automotive dealers in Turkey. Taşar says that the future lies with
automotive dealers such as Has Otomotiv and Şahsuvaroğlu which have gone
from being stores to SMEs and then today giant companies.
It is not just in automotives, giant dealers with a company’s turnover
have now appeared in the GSM, consumer durables, tourism, furniture,
insurance, technology and foodstuffs retailing sectors. Capital studied
the largest dealers in 15 different sectors, ranging from automotives to
furniture, tourism and insurance. The study produced profiles of 18
THE LATEST SITUATION IN DEALER NETWORKS
The sector in which the dealer networks are the largest are automotives,
GSM, insurance, furniture, tourism, bottled LPG and bottled drinking
water. There are approximately 1,200 dealers in the automotive sector in
Turkey. Tarık Taşar says that each dealer sold an average of 500
vehicles in 2008, and that an automotive dealer has an average annual
turnover of TL 13 million.
In the GSM sector, Turkcell, Vodafone and Avea have a total of 1,200
main dealers. The number reaches 8,200 when the sub-dealers are
included. The main dealers have an average annual turnover of TL 2.6
million, the sub-dealers around TL 900,000. One of the sectors with the
largest dealer network is furniture, where the 30,000 dealers have an
average annual turnover of TL 1 million. There are approximately 15,000
bottled drinking water dealers in Turkey. These 15,000 dealers have an
average turnover of TL 300,000. The average turnover in the bottled LPG
sector, which has 10,750 dealers, is TL 300,000. Shoe dealers have an
average turnover of TL 400,000, while in fuels, where there are more
than 12,000 dealers, it is TL 3 million.
THEY HAVE HUGE TURNOVERS
The largest dealer covered by the Capital survey was Şengüller, which
has 32 outlets and a turnover of TL 361.2 million… Şengüller has been a
Turkcell dealer since it was founded in 1994 and it has now grown to the
point where it is competing with holding companies.
Fevzi Şengül, the board chairman of the company, says that they have
grown by 60 percent in the last five years and they have had the highest
turnover of any Turkcell dealer for 15 years.
With its turnover of TL 289.2 million, Has Otomotiv ranks 283rd in the
Capital 500 list. The foundations of the company, which is a partnership
between the Karaali Family and Mustafa Orhan Dincer, were laid by Kadir
Has and it has become the largest dealer for Mercedes Benz Türk.
Another giant is Şahsuvaroğlu, which for the last five years has been
the leading Ford dealer in terms of retail sales. In 2008, the company
had a turnover of approximately TL 125 million.
THE BIGGEST IN TELECOMS
Telecommunications heads the list of the sectors which is growing fast and continually increasing its dealer network.