Tüm Haberler
The Secret Of Rapid Growth Lies In “Innovation Management”
Many of the modern world’s trailblazing inventions have entered our lives by chance. Du Pont’s research team accidentally came across Teflon while they were working on a cooler. the Post-It, which ...
Those Who Turn “Crm” Into Profits
“Companies have become more customer-focused. There has been a change in their organizational structures. Customer management positions have been created. There have been changes on many topics ran...
The Sönmez Group Is Also Moving Outside Bursa
Celal Sönmez is chairman of Sönmez Holding, one of the leading groups in Bursa… He has been in the public eye in recent months as the result of his statement that “we shall withdraw from textiles.”...
We Had Lost Contact With The Consumer
At one time Pepsi was competing head to head with Coca Cola. This picture has changed in recent years and the entry into the market of Cola Turka has been to Pepsi’s disadvantage. Its market share ...
New General Manager’s Profitability Plan
There has been a surprise change in the management at Beko, which has increased its share of the European market to 20 percent and is targeting being listed among the top 10 companies within five y...
Those Who Can Preserve Their Dna Continue To Be Successful
Whether it is in people or companies, change brings about a transformation. In fact, it also requires recognizing special features that cannot be discarded. Companies in particular take great care ...
The A, B and C of Development
There are four countries which had welfare levels considerably below the EU average at the time that they became members. They are Ireland, Greece, Spain and Portugal. Our research indicates that, ...
Raising The Rating Depends On The Current Account
The markets have recently been following reports that the rating agencies are set to raise Turkey’s credit rating. But nothing has actually happened. When asked “What needs to be done in order for ...
We Shall Make Our Mark Everywhere
The Boydak group of Kayseri, which has made its mark through brands such as İstikbal, Bellona and Hes Kablo, increased its turnover by 63 percent last year to US$1.2 billion. Hacı Boydak, the group...
Exclusive Revelations From Rahmi Koç
Rahmi Koç, the honorary chairman of Koç Holding, is continuing with the World Tour he started on 19 September 2004. He has completed the third stage and returned to Turkey. He is now preparing to e...
The ‘Hijacked Brands’ Are Winning!
Marketing rules are being rewritten. Massive budgets and flashy campaigns are no longer a guarantee of success. Brands such as eBay, Starbucks and Red Bull which challenge classic marketing techniq...
Is The Fall In Demand A Danger Signal?
The automotive market has contracted significantly this year. Demand has also fallen in furniture and white goods. Growth has begun to slow in sales of mobile telephones and PCs. But sectoral sourc...
We Are Targeting One Third Of The Market
Avea is one of the quickest growing companies in the GSM sector. It was created one year ago as the result of the merger of Aycell and Aria. The company’s CEO Cahit Paksoy says that, despite this d...
Store Tactics
Sarar, which is one of the leading clothing brands in Turkey, began in outsourcing production. Next it turned to the domestic market and then came foreign markets. In recent years it has come to pr...
Entrepreneurial Middle Class On The Rise
In Turkey the goal of a ‘developed middle class’ is finally becoming a reality. The rise of middle class entrepreneurs is strengthening this phenomenon. TOBB Chairman Rifat Hisarcıklıoğlu observes ...