Tüm Haberler
“An Early Warning System Can Save A Company From Bankruptcy”
A powerful ego, excessive self-confidence and an impressive past may not always be the key to success. On the contrary, these characteristics can result in a company and its executive being destroy...
“The Growth Will Be In Eastern Europe And Turkey”
BSH is the third largest manufacturer of large household appliances in the world. Europe accounts for a large proportion of its activities but it has also begun to establish itself in the North Ame...
‘Product Innovation Can Produce Purple Cows’
Al Ries is one of the most famous marketing gurus in the world… He has recently been working on ‘differentiation’. Ries, who will come to Turkey on 7 December 2004 for the Purple Cow Conference, ex...
100,000 Cvs To One Company
In fact, there is a serious problem of unemployment in Turkey. Thousands of people are waiting for work and their ranks are being continuously swelled by young people. The problem became even great...
“Clothing Retailing is Also Attracting Foreigners”
Esel Çekin is Beymen General Manager. She implemented changes in the company in order for it to take a greater share of the rapidly expanding retail clothing market. She says that thousands of smal...
Brand Babble The Greatest Threat
Don E. Schultz is one of the most important marketing gurus in the world… His book ‘Brand Babble’ brought a new approach to the understanding of brand creation and brand protection. He says: “If yo...
Price Variations Secret To High Profits
In fact the results of the study are very clear. A survey of the 500 largest firms in the USA showed that prices made the biggest contribution to profits. Because a rise of 1 percent in prices resu...
“The Most Powerful in 2004”
Capital’s survey of the “The Most Powerful Figures In The Business World” brings together the most powerful names in Turkey. This research, which includes asking the opinions of the leading names i...
Trying to Ensure a Soft Economic Landing
When it comes to economic takeoff there are few countries which can compete with Turkey. When a crisis or recession starts in another country it lasts for years. But in Turkey every crisis is immed...
“There is Great Potential in Turkey”
Thomas Körmendi is Tetra Pak General Manager for Turkey. He says that in 2003 the group produced 105 billion pieces of packaging worldwide and that in Turkey it sold 1.63 billion. He notes that the...
700 Different Products From A Single Brand
The best way to see this trend is to go shopping, particularly in supermarkets. Companies’ concerns about things such as distribution, market share, increasing turnover, consumer needs, production ...
Turkey has Soared in Giants' Turnover
In spite of the experiences of recent years there are positive developments. One of these is the attitude and investments of foreign giants in Turkey… Some companies are shifting their investments,...
Continuing To Grow While Focusing On Core Business
Tekfen Holding is one of the largest groups in Turkey. It has major investments in construction and agriculture. Recently it has begun to expand in the finance and real estate development fields. T...
Financing The Current Account Deficit
It is one of the features of every era of rapid economic growth in Turkey; along with the growth comes an increase in the current account deficit. The reason for this is that the Turkish economy’s ...
What will Future Profits be?
The new era in the economy and the business world has meant that all calculations have had to be made again. In a range of sectors from paints through pasta and automotives to white goods, firms ar...