Tüm Haberler
How To Measure Success In 2005?
How do you measure success in the world of business? Is it an increase in turnover, profit, exports and the number of customers? These will always be important criteria. But, as they look to the fu...
Population Delivers Seven Critical Messages
The rate of population increase, the rise in the number of female heads of households, the size of households, the ageing population and the proportion of young people… Recent research on populatio...
Time To Grow On The Blue Ocean
In order to prepare their book the “Blue Ocean”, Chan Kim and Renee Mauborgne conducted research on 30 sectors using data going back more than 100 years. The study covered more than 150 examples ‘B...
Critical Warnings From Gurus
Growth, competition, profitable customers, restructuring, creativity, innovative organization and others… Towards the New Year, the business world is looking for the answers of critical questions. ...
Which Companies Need Pirates
Adam Morgan is one of the world’s leading brand experts. His new book ‘The Pirate Inside’ draws attention to a very interesting issue. It explains the ‘pirates’ inside companies. He says that compa...
“Supply Industry Targets Turnover Of Us$18 Billion”
Orhan Sabuncu is the automotive group chair of Orhan Holding, one of the giants of the Turkish automotive supply industry… He notes that the figures in the automotive market will double in size in ...
Cross Border Stores!
In recent years Turkish entrepreneurs have proved their global success in exports. Now a major store offensive has begun… Each year Turkish companies are opening tens of new stores everywhere from ...
Ten Critical Realities In The New Era
The entire world is undergoing a major change. Technology and the terms of business have produced a transformation of the corporate world. When we add to this the new realities in Turkey, the resul...
Economy At The Crossroads
At the end of the first half of the year the annual growth rate stood at 13.5 percent, which means that 2004 is definitely going to be a year of rapid growth. Even if the growth rate in the second ...
“An Early Warning System Can Save A Company From Bankruptcy”
A powerful ego, excessive self-confidence and an impressive past may not always be the key to success. On the contrary, these characteristics can result in a company and its executive being destroy...
“The Growth Will Be In Eastern Europe And Turkey”
BSH is the third largest manufacturer of large household appliances in the world. Europe accounts for a large proportion of its activities but it has also begun to establish itself in the North Ame...
‘Product Innovation Can Produce Purple Cows’
Al Ries is one of the most famous marketing gurus in the world… He has recently been working on ‘differentiation’. Ries, who will come to Turkey on 7 December 2004 for the Purple Cow Conference, ex...
100,000 Cvs To One Company
In fact, there is a serious problem of unemployment in Turkey. Thousands of people are waiting for work and their ranks are being continuously swelled by young people. The problem became even great...
“Clothing Retailing is Also Attracting Foreigners”
Esel Çekin is Beymen General Manager. She implemented changes in the company in order for it to take a greater share of the rapidly expanding retail clothing market. She says that thousands of smal...
Brand Babble The Greatest Threat
Don E. Schultz is one of the most important marketing gurus in the world… His book ‘Brand Babble’ brought a new approach to the understanding of brand creation and brand protection. He says: “If yo...